What is Google Tag Manager?
Google Tag Manager (GTM) is a user friendly-tool that allows you to simplify the process of adding tracking codes to your website.
The GTM dashboard allows you to add, edit, and disable tags without having to modify the source code of your website.
A few examples of tags are;
Google Analytics tracking code
Google Analytics event code
Google Ads Conversion Tag
Google Ads Remarketing Tag
Facebook Pixel code
Crazyegg tracking code
Google Tag Manager vs Google Analytics
To start with, each of them serves completely different purposes.
Google Tag Manager is the tool for putting tags on your website. It has no reporting features, it controls what data points are sent from your website to Google Analytics or other marketing tools.
The main purpose of Google Analytics (GA) is to track, store, and generate reports about your website, such as:
What was the number of visitors to your website?
What pages did they visit?
Where did they get referred from?
Are they from a particular country?
You don’t need GA to use GTM, but if you are using both of these services, the best implementation would be to have only GTM tracking code on your website, and link GA through GTM.
Using GTM with Strattic
Add your GTM to your WordPress website. Please refer to our guide on installing Google Tag Manager here.
Once installed run a Strattic Full Publish your static site.
It's that simple! Due to the fact that the original code snippet does not change, you can add tags within GTM without having to publish again on Strattic.
Adding Google Tag Manager Code to WordPress
Learn how to send a submit event using GTM into Google Analytics
Get better insights by tracking form field submissions in Google Analytics.